SALES

Our primary focus, but not exclusively, is on servicing of Associated Wholesale Grocers eight divisions, as well as UNFI Green Bay and Champaign, IL, and their independent retailers. We believe in consistent store coverage and developing strong relationships with the independent retailers as the best strategy to build business for our manufacturers.

We offer many important retail services that include new store opening coverage, department resets, training store personnel, manufacturer merchandising program rollouts, holiday in/out sales, and new item rollouts. We can customize coverage needs for manufacturers who have special requirements.



Our sales personnel consistently cover all the stores in their territories, making sure that all our products are in the store, properly priced, in-code and shelved in accordance with the manufacturer’s guidelines. Selling new items, promotions, and displays are a critical part of our retail responsibilities both at the headquarter and store level.

Tracking sales and sales initiatives is a very important part of obtaining goals set by manufacturers, distributors, and retailers. Sales reports at the distributor level and the retailer level are created on a regular basis. Reporting is shared with all parties, so that goals and budgets are properly met.